Creative chaos meets precision development

Low costs
Many iterations
High costs
Avoid iterations

1. Discover

I embrace chaos to uncover features with the greatest value.

2. Design

I help prototype, test, reiterate... until we discover the most valuable feature sets.

3. Develop

No Low risk engineering with the right tolls, teams and processes.

My process ensures I help build products that create measurable value on time and on budget.

 

1. Discover

During this phase it’s cheap to fail, so I experiment a lot. I help design, prototype and test until we find what works for your business. I define the metrics that we’ll use to guide our decisions throughout your project to make sure it generates positive ROI.

Suggested steps

 

  • My team will study your product positioning, target market and user base, competitive landscape, existing analytics, and product state.
  • Evaluate current product state and the path to future product state
  • Analytics evaluation of current products
  • Identifying target market and user base
  • Research Competitive landscape

The next step is a 1-2 week agile design workshop. A clear vision of the best design for your product emerges, via rapid prototyping and user testing of a wide range of approaches.

Suggested steps

  • Our team studies your product positioning, target market and user base, competitive landscape, existing analytics, and product state.
  • Evaluate current product state and the path to future product state
  • Analytics evaluation of current products
  • Identifying target market and user base
  • Research Competitive landscape

The next step is a 1-2 week agile design workshop. A clear vision of the best design for your product emerges, via rapid prototyping and user testing of a wide range of approaches.

2. Design

Now we are ready to dive into product design, building wireframes and prototypes and giving each detail a final polish. Testing and reiterating continues, but in much smaller increments. We’re moving quickly to the final specification.

Suggested steps

Defining the product, functionalities & all layouts. This includes the creation of the following:

  • User Personas
  • Information Architecture of the product
  • Wireframing for each screen state
  • User Flows
  • Prototyping / User Testing

Defining the look and feel. Visual layout design, creating animations & designing icon and image sets in accordance with brand and style guidelines.

  • Visual design for all screen states
  • Animations and Transitions
  • Prototyping / User Testing
  • Preparation and handoff of assets to engineering team

Suggested steps

Defining the product, functionalities & all layouts. This includes the creation of the following:

  • User Personas
  • Information Architecture of the product
  • Wireframing for each screen state
  • User Flows
  • Prototyping / User Testing

Defining the look and feel. Visual layout design, creating animations & designing icon and image sets in accordance with brand and style guidelines.

  • Visual design for all screen states
  • Animations and Transitions
  • Prototyping / User Testing
  • Preparation and handoff of assets to engineering team

3. Develop

By this point, our development team is operating as precisely as a Swiss watch. Specification is clear, the detailed prototype is fully approved; all questions are resolved.
We hit every deadline, 100%.

Suggested steps

  • Co-creation and full product lifecycle development: We seamlessly sync up and integrate my product team into your organization.
  • Our sprint cycles typically last 2 weeks and include an extensive code review and QA process to ensure successful delivery.
  • I don’t stop once a product is released; our team will help you measure and improve key performance metrics such as adoption, engagement, retention and overall performance.
  • I design a system to support future growth and development

Suggested steps

  • Co-creation and full product lifecycle development: We seamlessly sync up and integrate our product team into your organization.
  • Our sprint cycles typically last 2 weeks and include an extensive code review and QA process to ensure successful delivery.

  • We don’t stop once a product is released; our team will help you measure and improve key performance metrics such as adoption, engagement, retention and overall performance.
  • We design a system to support future growth and development