G’Day Guys
Thank you for your continuous feedback on our new website – www.macquarieit.com
I woke up this morning at 6am with a smile on my face, (I know it’s a Sunday
but hey when you love what you do, you want to spend every minute of your time
doing it). The inevitable was happening; the internet is officially an
information overload. I was very proud to be on the forefront of change and
even more proud in being involved in a project to reorganize the internet but
more on that some other day (it’s still a secret).
Being on the forefront of the web services industry I read at least a few hundred
articles every week and what I have decided to do is summaries and bring to you
just the most important articles every week which I believe is very important
for any person, business or company who has a focus on the internet and want to
be profitable online.
I deal with wildly successful online retailers and aspiring online business
owners on a daily basis and over the last few weeks there has been a lot of
talk about how successful an online business really is and what one needs to do
to successfully manage their online infrastructure, well here are some articles
which you may find interesting.
Top 10 Online Retailers
Claiming the concept of online retailing a waste of time
Gerry Harvey challenged SmartCompany to name 10 Australian online retailers who
are churning "real money". He gets back a fitting reply with not just
the names but the facts as well. Deals Direct, Kogan Technologies, Zazz and
RedBalloon share the podium with six others boasting of revenues in millions of
dollars. And if the recent figures from IBISWorld are to be believed the retail
world will witness a big leap in Australian online spending in the coming
years. On being interviewed the veteran online retailers stress on the need to
adopt the online model to survive in modern retailing. The common trait in all
success online business is the same common trait in any successful business and
that is HARD WORK. The people who run these top Australian online businesses
share their thoughts on online retailing - what is so special about it that
churns out that "real money".
Click
here to read the complete article.
Any ecommerce merchant who wants to grow in his competition
looks towards online marketing as a certain help. But with so many online
marketing techniques around, it becomes obvious for one to wonder where to invest.
Search Engine Marketing comes out to be the best of all considering the fact
that search engines are the go-to tool used by consumers for online purchases.
But that is not all. Whether it is marketing through social media or generating
inbound links and fresh content through blogs, one needs to surround SEO with
other efforts. Video marketing is another very effective method considering its
popularity over the Internet. Email marketing remains one of the most efficient
online marketing techniques for driving website traffic. Look around, contrast
and compare, and choose which online marketing avenues are the best to bring
your website into focus. Every online retailer wants most of the visitors of his
website to be converted into his customers. One needs to polish his marketing
strategies in order to achieve high conversion rates. An advertisement should
be targeted to the users who are more likely to purchase the product. And
knowing the fact that the users can be of varied expertise the advertisements
should be generic and versioned. An online retailer, not able to eyeball the
customer, needs to build up trust and credibility to chunk out any hesitation
in the customer's mind. Offering money-back guarantee and providing email
addresses can be a few ways to develop a trustworthy relationship. Shipping
cost is another aspect of online retailing that sends customers on back foot
and one should not create any surprises for the customer. Click Fraud The increasing popularity of Pay Per Click (PPC)
campaigns as a mode of search advertising has made businesses vulnerable to
Click Fraud. The PPC model, that charges an advertiser for every click on his
advertisement, can easily be misused by frequent illegitimate clicks. The
objective of a fraudster can be either to boost his own business - by placing
his advertisements on his own website to affiliate revenue; or hamper his
competitor's chances - by purposely clicking on his competing advertisements.
To make search advertising fraud-free it is always recommended to look for
reputable search engines like Google, Yahoo and MSN given their proven fraud
detecting capabilities. Not just that, it is always better to be alert and keep
monitoring the search clicks and site traffic through good analytic tools.
Online Marketing Overview: Where to Best Invest
Click
here to read the complete article.
Optimising Conversion Rates – Less Effort, More Customers
Click
here to read the complete article.
Click
here to read the complete article.
Hope you have enjoyed the articles this week. I look forward to your feedback
and suggestions on the types of articles which you would like to see more of.
Signing Out
John Singh.
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